![]() And these are just a few of fifty plus forms of outdoor advertisement products we have available for you. Transit advertising brings your message to millions during all hours of the day, whether it’s on the top of a taxi, to a full bus wrap. Mall ads are also a great opportunity for getting your product or business into the minds of more people at the exact moment they’re in a spending mindset. With Billboard Connection, your company will have access to your standard panel or poster billboards, as well as the newer digital billboards that allow your ads to come to life for potential customers. Your OOH ad could be the final reminder that drives a customer to make a purchase. If you’re interested in our comparison between billboards and other media, check out our blog post.Billboard Connection, as a national franchise, is able to help our customers gain access to every form of out of home advertising available in any market. OOH reaches audiences when they are out of the home and are most likely to make purchasing decisions. Of course, it all comes down to increasing profit. A study conducted by Kantar Group found that a combination of Facebook and OOH was 13% more efficient than expected, and 47% more efficient than using only Facebook. OOH is super effective when paired with other advertising media. In Chicago, OOH audiences can be just as specific as online audiences. Each neighborhood has its own personality each ad spot targets a specific audience. Target Specific Chicago Demographicsīillboard advertising is also great at targeting specific demographics, especially in a diverse city like Chicago. This is a huge pool of people from which to draw an audience. In big urban centers like Chicago, OOH targets pedestrians, drivers, car passengers, and CTA riders, whether they’re on buses or on the L. A recent study found that OOH ads reach 96% of Americans, higher than any other medium. OOH is the most cost-efficient medium for advertising. However, it works really well in the contemporary advertising landscape. Out-of-home advertising, or OOH, is usually considered a traditional medium. There are many advertising choices, ranging from traditional media (TV, print) to new digital media (social media, Facebook ads). If needed, we can blanket the entire market with a constant reminder of your brand. If you’re looking to advertise in Chicago, we’ve got you covered-we have 94% of the Chicago DMA at your disposal. So, you have the option of conducting a generalized campaign where you’ll reach a lot of people, or a more targeted campaign focused on your intended audience. Putting an outdoor ad on a busy street in these high density areas will guarantee millions of impressions over the life of your advertising campaign. Our advertising experts can help you target audiences by income, age, and much more.Ĭhicago is also a densely populated city with high-traffic counts, a high-level of mass-transit ridership and bustling pedestrian traffic. Since each neighborhood has different demographic breakdowns, it is easier to reach your intended audience. If you’re not advertising in Chicago, you’re missing out.Ĭhicago is an excellent city for a more targeted approach to outdoor advertising. ![]() It’s the third largest designated market area (DMA) in the US, and it’s one of the most diverse as well. There are 9.7 million people living in Chicago and the neighboring suburbs which includes parts of Northwest Indiana.
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